Friday, March 20, 2009
Thursday, March 12, 2009
Proposal Draft 2B
a) What message do I want to communicate?
I want to communicate that obesity in children and teenagers is a big problem and needs to be resolved
b) Who is my target audience?
My Target Audience are children, teenagers, and parents
c) What is the best way to reach them?
Posters, Ads on Radio and Television
d) Research, research, research - in what ways are you better, unique, different, original? Try not to re-invent the wheel.
M still doin more research
Tuesday, March 10, 2009
Principles of Advertising
Key Players
Advertiser -
Person/Organization that sends out the message of the story
Apple, GM, IBM
Advertising Agency -
Department that creates the advertising
Top 3 (USA)
J. Walter Thompson
Leo Burnett
Mc'Cann Ericksson Worldwide
Dentsu - Biggest in the world
The Media -
Composed of the channels of communication that carry the message from the advertiser to the audience.
Print, Web, Video
The Suppliers (Vendors) -
Provide specialized services
Artists, Photographers, Graphic Designers, Technicians, Directors, Producers, as well as freelances
The Target Audience -
Potential Customers
Purchasers are not always the users
Retail or Local Advertising - focuses on certain geographical area
Direct Response Advertising - uses additional medium such as direct mail, internet
Business to Business Advertising - sent from one business to another target ex:lawyers, doctors
Institutional Advertising - winning the public over to the organization's point of view
Nonprofit Advertising - done by charities, foundations, associations etc
Public Service Advertising - communicates a message on the behalf of a good cause such as stopping drunk driving, child abuse etc.
Monday, March 9, 2009
Sunday, March 8, 2009
Obesity Research
Saturday, March 7, 2009
Proposal Draft
Public Awareness Campaign Against Obesity
- Highlight the serious dangers to health
- Prevention of Obesity
- Treatment of Obesity
Recent Resource - UAE Newspaper Article
Wednesday, March 4, 2009
Proposal 1:
What is the design question you will seek to address?
How can deconstruction be utilized in graphic design to communicate in a more effective manner?
- Stay away from order
- Stay away from grid
- Explore Form
- Twist the surfaces to create dynamism
What are the outputs you will produce?
Print - Posters
Web - Gallery
Video - Animation
Monday, March 2, 2009
Integrating Technology into a Problem-Solving
Jeffrey W. Morin
Professor of Art and Design, University of Wisconsin-Stevens Point
The pertinent methodology of a graphic design curriculum is the problem-solving process, which can be seen as a chain of events which are sequenced as follows: (1) defining the problem, (2) gathering information or researching, (3) developing ideas, (4) finding solutions, and (5) implementing one or more solutions.3 The computer functions as an appropriate tool for the student in two links of the problem-solving chain: gathering information or researching, and implementing a solution. Web-based research is becoming an increasingly efficient way to retrieve information but it has not eclipsed the printed word. Training designers to implement solutions via the computer has become expected by the graphic design industry, which has been radically modified in the past five years. Also, some solutions are no longer envisioned as printed work but as time-based or web-based vehicles.
Sunday, March 1, 2009
Open Source Multimedia Operating System
Linux Ubuntu Studio
- Today i installed an open source operating system Linux Ubuntu Studio.
I will explore the software and how i can use it in my educational needs.
